The sign holders are traditionally positioned on the pavement outside a business premises such as, a hairdresser's, a restaurant or bar; a chain of retail stores or coffee shops. They can also form a critical part of a business strategy to communicate important messages and promotions to customers. There are five key reasons why pavement signs are so important to business owners: Increase footfall or walk in traffic to a business property. Increase product awareness. Increase brand awareness. Deliver information on significant deals, offers or incentives. Increase in store sales. They have proven time and time again to represent great value to business owners, looking for the most effective way to communicate and advertise to potential customers. Manufactured in siler anodised aluminium complete with galvanised steel back panels and front anti-glare covers.